As an artisan, it is important that you have a business card of your own. A business card allows you to be able to get more customers and keep your brand active in the minds of people. Asides from all of these, a business card comes with many benefits.
In this article, you’ll be reading about business cards for artisans in Nigeria. You’ll see what you need to do and what you don’t need to do when making your business cards. Let’s get into it.
What Is a Business Card?
A business card is a small card that carries your name, your work, and your phone number. Yes, it is a small piece of paper that introduces you even when you are not there.
To help you understand how a business card works, imagine this scenerio:
Let’s say that you are a plumber. You finish repairing someone’s pipe. The customer is happy. As you are about to leave, the customer says, “Do you have your number?” You mention it. The person says, “Okay, I will save it.” But many times, they forget. Or they write it on a small paper and lose it. That is how jobs disappear. But if you give the person a business card, they can keep it in their wallet, shop drawer, or even hang it on the wall. This way anytime they need you, your number is always there.
Another way that you can think of a business card is to think of it like a small advert that you carry everywhere. Instead of paying for radio or TV adverts, you give people your card.
Through this method, anybody that collects it can call you or give it to someone else who might need your service. You’ll be surprised to know that one card can bring many many jobs.
Why Business Cards Matter for Artisans in Nigeria
Here are some reasons why business cards matter for artisan in Nigeria:
1. It Builds Trust Instantly
In Nigeria, trust is very important to succeed as an artisan. You must have noticed that before someone allows you to enter their house to fix pipes or repair electricity, they want to feel safe. So, in a similar way when you bring out a neat business card, it makes people rely on you more.
Imagine two electricians come to price a job. One just talks and leaves. The other talks and drops a business card. Who do you think that the house owner is more likely to trust?
You’ll agree that the house owner is more likely to trust the one with the card. The card makes him look more responsible. The house owner would be moved to think that “If this person printed cards, he must be serious about his work.”
READ THIS: How to Start a Profitable Cleaning Business in Nigeria
2. It Makes You Look Professional
A business card separates you from people who do not plan their work well. Even if your workshop is small, your card can still look sharp and clean.
For instance, think about tailors. Some just sew at home and wait for customers. Others have a business card that says “Fashion Designer – Men and Women Wears.” When people see the card, they feel they are dealing with someone who knows the job well.
As a result, because you are professional, it helps you to charge better money. When you look organized, customers argue less about price.
3. It Helps Customers Remember You
In Nigeria, many customers meet different artisans every week. Yes, today it could be a carpenters and the next day, it could be a painter and so on and so forth. So, without a proper business card, these people may forget you easily. It reminds people about you again and again.
4. It Brings More Referrals
Business cards make referrals very easy to come by. Instead of just saying, “I know someone,” the person gives your card to a person who might need your service.
For example, a barber does a clean haircut for a customer. The customer’s friend asks, “Where do you cut your hair?” If the customer has your card, he gives it out. That is a new client without stress.
You’ll agree that one happy customer can share your card with many people. Your card becomes your silent worker, moving around and bringing jobs.
Information Every Artisan Business Card Must Contain
A business card must contain the following information:
1. Your Name or Business Name
Your name should be clear and big. If you have a business name like “Bright Touch Plumbing,” you can write it. If not, your personal name is fine.
2. Your Profession
Do not just write your name. Write your work. For example:
Professional Plumber
Auto Mechanic
Fashion Designer
Barber
3. Phone Number
Your phone number must be very clear and bold. This is the most important part. If people cannot read your number, the card is useless.
4. WhatsApp Number
Many Nigerians prefer WhatsApp. They like to chat, send pictures, and explain problems on that platform. So, it is wise to make sure the number on the card is active on WhatsApp.
5. Location
You do not need a full address. Just area and town is fine. Example: “Based in Kubwa, Abuja” or “Serving Surulere, Lagos.” This helps customers know if you are close.
6. Services Offered
You can list small services like:
Pipe Repairs
House Wiring
Haircuts & Dye Application
Business Cards for Artisans In Nigeria
These are the best business card design ideas for artisans in Nigeria:
1. Use Bold Fonts for the texts.
2. Add pictures of your tools.
3. Use strong colors that are clear to see.
4. Avoid too much information.
5. Use both sides to write about your services.